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Real-time Defence for the Information Era

Counterforce empowers governments, companies, and organizations to detect, map, and neutralize misinformation before it can cause harm.

Trust Defense as a Service.

About the Platform

Truth Isn't Keeping Up

Misinformation now moves faster than facts. Within hours, false narratives can disrupt elections, undermine emergency response efforts, or destabilize markets.

60%

of people encounter misinformation before verified facts emerge

43%

of Canadians are highly susceptible to health misinformation

8 Hours

Most of a false narrative's audience is reached within this timeframe

Our Solution: SEE · MAP · ACT

From detection to decisive action—the first end-to-end technologyplatform to move from observation to operational control.

SEE

Detect emerging narratives, deepfakes, and influence campaigns across open and social data sources in real time.

MAP

Visualize how misinformation spreads, revealing key influencers, amplification networks, and coordinated activity.

ACT

Deploy targeted countermeasures—automated alerts, message amplification, and AI-driven recommendations—to contain threats before they cause harm.

A $15 Billion Market Growing to $60 Billion by 2030

Defense, public health, and critical infrastructure are converging around one challenge—trust.

Market Opportunities

Defense and SecurityPublic HealthCritical Infrastructure
600
$ Billions US
20242030
25% CAGR

Why Now is the Right Time

AI Acceleration

AI and machine learning have reached the capability to detect and analyze misinformation in real-time.

Regulatory Momentum

A number of recent policy changes in the regulatory environment are favourable towards organizations taking control of their online narratives.

Reach and Impact of the Crisis

Nearly every organization is now affected, so more treat information integrity as a core resilience requirement.

Global Shifts Venn Diagram

The Vision

Empowering societies to safeguard trust and act with confidence—so truth can overcome manipulation.

Join the Mission to Defend Truth

CONTACT

Dr. Meaghan Thumath, DPhil, MPH, RN

Chief Executive Officer, Counterforce

Assistant Professor, University of British Columbia

meaghan.thumath@ubc.ca